Back nature for a stronger West Midlands

Get involved with ready-to-go projects that support nature and local economic growth.

Why invest in a local nature project?

When nature wins, our region wins.

Nature is the foundation of our economy, health and future – and the pressure on it has never been greater.

Join us in supporting high-impact nature projects with much needed investment.

This isn’t just an investment in nature – it’s an investment in your business, your customers and your people. It also shows you recognise the natural environment is integral in delivering a positive future for the region.

What’s in it for your business?

Create measurable ESG and CSR impact
Boost your reputation
Fund a project that fits your business values
Share the change you create

Why is supporting nature so important?

From our parks and woodlands to our green urban spaces and world-famous canals, the pressures on the West Midland’s natural capital has never been greater. Only by investing in nature can we realistically hope to help reverse biodiversity decline, build climate resilience and create fairer, healthier places for everyone in the West Midlands to live and work. Supporting nature isn’t just an environmental issue either – it’s an economic and socially imperative one too. That’s because over 50% of global GDP is moderately or highly dependent on nature.