Back nature for a stronger West Midlands
Get involved with ready-to-go projects that support nature and local economic growth.
Why invest in a local nature project?
When nature wins, our region wins.
Nature is the foundation of our economy, health and future – and the pressure on it has never been greater.
Join us in supporting high-impact nature projects with much needed investment.
This isn’t just an investment in nature – it’s an investment in your business, your customers and your people. It also shows you recognise the natural environment is integral in delivering a net-zero and nature-positive future.
What’s in it for your business?
- Create measurable ESG and CSR impact
- Build your business, boost your reputation
- Fund a project that fits
- Share the change you create
Why is supporting nature so important?
From our parks and woodlands to our green urban spaces and world-famous canals, the pressures on the West Midland’s natural capital has never been greater. Only by investing in nature can we realistically hope to help reverse biodiversity decline, build climate resilience and create fairer, healthier places for everyone in the West Midlands to live and work. Supporting nature isn’t just an environmental issue either – it’s an economic and socially imperative one too. That’s because over 50% of global GDP is moderately or highly dependent on nature.
Nature-based investment can help:
Improve health and wellbeing through access to more green spaces
Strengthen climate resilience to flooding and heatwaves
Improve air quality and water quality
Generate more green jobs and boost the local economy
Capture carbon
Drive inclusive growth that benefits all communities
Create rewarding volunteering opportunities for staff and local residents
Current projects
How does it work?
How it works
Find our eligibility criteria and processes
so you can get involved.
Why it’s important to
support nature
View case studies of businesses that
have invested in the region’s natural
environment.
A quick word about Local Investment in Natural Capital
Find out more about the Local Investment in Natural Capital (LINC) programme.